While finalizing the design, you must make sure that the design looks good in black and white also. Color emphasis and enhances the logo of a company but it should look good without any color also. Not all the logo designs need a 'mark'. People normally think that a logo is a combination of a logotype and a graphical symbol. But there are many world class logos which are poplar just for the symbol. Most of the designers nowadays, start designing right on the computer but your hands can do much more than your cursor. So, when you sit down to design grabbing a pen and paper in your hand helps a lot in designing a stunning idea for your design. A simpler logo is memorable and timeless. These qualities are a must in a logo which shall make through people's heart and minds easily and quickly.