Draw any of ideas down with pencil as much as you can. Please note that you'd better draw black-and-white logos as drafts at the beginning. It is a practical way for you to distinguish better and weak designs. Sometimes, more means less. More font styles existing in one design may cause chaotic problems. Too many factors cannot grab the attentions. People may not catch the focus of your design. So if not necessary, please use just one or two font styles in your logo. Actually, most of logo designs are combination logos, which include symbol and logo text together. In the case, we only need one type of font style for matching. If you are not willing to design multi-color or rainbow logos, do not use three colors in one logo. It only made your logo flowery but not beautiful. Unique logo design concept is always driven by the different business locations, objectives and also your client's ambitions. If follow other's design, you will get nothing but just the accusation of plagiarism.
Tuesday, February 25, 2014
Thursday, February 20, 2014
Sometimes irregular shapes, unlike others, can lead the way in logo designs. So keeps your brain ticking over and do some changes on details. It will make your logo standing out. Note: using vector rather than bitmap image since bitmap is not a good choice for stretching. Jagged edges always make the logo design go down. DO NOT make the logos more and more complex. Simple logos are usually more memorable than others. Do not let your logo get too complicated, only if you are confident that you can control the complex huge designs. DO NOT leave logo without drop shadow and gradient. There are some long-standing effects that most designers often used. For example, you can use shadow, reflection, glow, and gradient. Try to use them flexibly, but not frequently. Please note again, less is more and less is better. Learn and get inspired from other designers' logo artworks. Try to find out the ingenious creations and also the shortcomings of their work. But don't copy them. Please refer to the next tip.